The Tipping Point of Brand Awareness: A Q&A with Cara Chace

Welcome to the latest blog post from CC: PDX, your Portland copywriting experts.  Terri Wangle, CC:PDX member and owner of Spotlight Ink, recently discussed social media, brand awareness, and practical business strategies with Cara Chace, a go-to professional in the digital marketing and social media strategy realm.

Terri Wangle: How do businesses pick the right social media platform?

Cara Chace: “First, business owners need to have a very clear picture of their audience and to research […]

Earning Your First Freelance Writing Job

Earning your first freelance writing job can be a frustrating experience. When I first moved to Portland, writing was the only thing I knew how to do well. The jobs or gigs listed on Craig’s List or the classifieds required 2-5 years of experience. I couldn’t get experience without, y’know, any experience.

I did earn a few freelance writing gigs in a short period of time, but it took me a year and a half […]

What We’re Writing

The Copywriter Conclave of Portland membership consists solely of working copywriters and content strategists, so I thought it would be a great idea to let you know what we’re writing. Here’s an update from some of our busy members:

Ginny Figlar of Figmeant says that she took some much-needed time off during the summer, but she wrote eye-catching content for the global IKEA catalog.

Great work, Ginny!

Mike Russell of Pivotal Writing has developed the Convert with […]

Freelancers and the Ransomware Threat

by Mahesh Raj Mohan and Mike Russell

This article is a collaboration between CC:PDX members Mahesh Raj Mohan (Enlighten Writing) and Mike Russell (Pivotal Writing). They created this article to keep clients and freelancers informed about the ransomware threat.

You may have heard the term “ransomware” lately.  Ransomware is a type of malware that encrypts your computer or device so you cannot access your data or apps. There will often be a message on your screen […]

Freelancing and the Cult of Consistency

(This article on freelancing and the cult of consistency is part of our commitment to promote the works of the Copywriter Conclave of Portland’s writers and editors. It’s a timely topic by founding member Sheila Ashdown.)

I have a confession. I, Sheila Ashdown, have committed a grave sin.

What, you might ask. Did I steal a Snickers bar? Mug a Girl Scout? Murder someone?*

No.

I’ve been—gasp—an inconsistent blogger.

**Law & Order music starts playing**

Cuff me. I’ve been bad.

Everything […]

In Praise of Content Specialization

When I decided to become a freelance copywriter, I had no idea what I wanted to write, nor for whom. I took any project that came my way. Content specialization was far from my mind.  (In retrospect, I wish I’d made that my initial strategy, and spent more time on sites like elance.com and odesk.com.)

I wrote a brochure for a social water heater company. I wrote professor bios for an MBA program. I wrote […]

What A Freelance Bid Letter Looks Like

Early in my career I communicated scope of work, deliverables, payment terms, and timelines as a bulleted list in an email. There’s nothing wrong with this approach…necessarily. It’s just not as professional as it could be. When my colleague Mike Russell introduced me to the bid letter, I finally realized, after years of using the list-in-an-email method, that there was a better, cleaner, more professional way to send bids: The Bid Letter! Let’s talk […]

4 Reasons to Consider Creative Staffing Agencies

There are many reasons to consider creative staffing agencies. (We previously covered the pros and cons in a blog post last year.) As you may know, being a temp has a bad rap. It implies you are wet behind the ears, not ready for prime-time, not worthy of a real negotiated contract between equal partners. As copywriters and business owners, we value our autonomy and ability to negotiate top pay for years of hard-won […]

Define and Write Useful You-You Content

When you’re writing copy, remember it is about you (the businessperson) and “the other” you (the client). Useful you-you content helps grow solid professional and personal relationships that form your client base.

To create your “you-you” message, demonstrate that you’re able to fill a person’s need or desire with your specific service or product (Talk about benefits that are pertinent to clients!) Also, provide additional free useful tips that improve their lives.

 Try these helpful steps […]