Author: Mahesh Raj Mohan

Earning Your First Freelance Writing Job

Earning your first freelance writing job can be a frustrating experience. When I first moved to Portland, writing was the only thing I knew how to do well. The jobs or gigs listed on Craig’s List or the classifieds required 2-5 years of experience. I couldn’t get experience without, y’know, any experience.

I did earn a few freelance writing gigs in a short period of time, but it took me a year and a half to find a writing job, which is what I wanted at the time.

That’s all well and good for back in the Internet Stone Age.  What would I do now?

I’ll create three different scenarios for three different types of writing career paths:  a gig freelancer; a salaried professional writer; and a business owner.

The Gig Freelancer

Here’s some good news:  if you don’t have much experience as a freelance writer, you still have options.  Here’s a couple of ideas:

  1. Networking. This is a great way to meet people in the creative community. Networking can be as simple as going to happy hours or meetups, or it can mean attending conferences, seminars, and events. I’ve gained plenty of gigs this way. LinkedIn, your local chamber of commerce, and Google are the best ways to find the creative social gatherings to meet the right people.
  1. Join a creative staffing firm. Different firms have different criteria, but Creative Circle is a great first step. Amber James has written an overview on why you should or shouldn’t work for a creative staffing agency, and Cathy Chang has written a post on what it’s like to have a regular creative staffing gig.

 The Professional

If you want the security of regular income, the current economic climate is favorable for salaried writing jobs. Content developers, copywriters, and editors are in high demand at companies of all sizes.  Here’s some thoughts:

  1. Make a list of industries and companies you admire. Check the Career pages of those companies to see if they have openings for entry-level copywriters.
  1. Scheduling informational interviews can be helpful. My friend Balki Kodarapu also has an excellent strategy for job seekers with his frequent “I want to work for ____” meet-ups.

The Business Owner

This is my current path.  Gigs let you build a portfolio, and a salaried job can provide benefits, but schedule flexibility is important to me.  This is what I do:

  1. Develop prospecting strategies. Referrals are honestly the best way to earn repeat business. I am always grateful for referrals, and I recently wrapped up a project that came as a referral from my dynamite web designer, Leslie Bourke.
  1. Follow-up. I actively prospect in the industries I want to work within. It can take a long time to get an assignment, but a regular client in the industry I want to work within is worth the effort.

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All of these paths take a lot of work on your end. You must research, listen, and keep your skills updated. It also takes a lot of work to maintain the relationships you develop. When you have work to do, stay communicative with your point(s) of contact so they know when to expect your copy. Pace yourself so you never over-promise and potentially miss a deadline.

There are far more resources available to you now than I had when I was starting out. If you are willing to do the research, then you will earn the copywriting work you desire.

This article is part of our ongoing series helping new copywriters. Please see the new copywriters page on our website for more information.

What We’re Writing

The Copywriter Conclave of Portland membership consists solely of working copywriters and content strategists, so I thought it would be a great idea to let you know what we’re writing. Here’s an update from some of our busy members:

Ginny Figlar of Figmeant says that she took some much-needed time off during the summer, but she wrote eye-catching content for the global IKEA catalog.

Great work, Ginny!

Mike Russell of Pivotal Writing has developed the Convert with Case Studies site with a strong argument: “your customers’ success stories shorten your sales cycle and improve your closing rate.”

Looking forward to this exciting new project, Mike!

Mahesh Raj Mohan (yours truly) of Enlighten Writing recently wrote a blog post on “navigating the stormy seas of security compliance” for Sungard Availability Services, my first commissioned work for the information security industry.

That’s just a quick update from a few of us. Check back again soon for more advice-related content and other exciting projects from our members.

Thanks for reading, as always.

Feel free to leave us a comment and tell us what you’ve been up to!

Freelancers and the Ransomware Threat

by Mahesh Raj Mohan and Mike Russell

This article is a collaboration between CC:PDX members Mahesh Raj Mohan (Enlighten Writing) and Mike Russell (Pivotal Writing). They created this article to keep clients and freelancers informed about the ransomware threat.

You may have heard the term “ransomware” lately.  Ransomware is a type of malware that encrypts your computer or device so you cannot access your data or apps. There will often be a message on your screen demanding money (e.g. Bitcoins) to unlock your system.

Ransomware has become the “attack du jour” of hackers across the world. It is lucrative, catches many victims off-guard, and there are multiple methods of attack. Ransomware can be a virus or Trojan horse in an e-mail link. More worrisome, ransomware can be hidden in an online ad, as this excellent article from Malwarebytes Labs illustrates.

If you don’t have a robust firewall, ransomware can hide in a file that your system doesn’t recognize as a threat until it is downloaded onto your machine. It can cost you hours or lost productivity and income, and it can damage your relationship with your clients if their project data is on your system.

Okay, yes, ransomware is scary, but we don’t want to overdo the “fear” element here. There are steps you can take to defend your system and your clients.  Best practice  for freelancers and businesses dictates  a “layered defense” strategy where you have multiple defenses running on your machine.

In this blog post, we’ll discuss some preventive actions you can take, their level of difficulty to implement, and the cost involved.

Anti-Virus and Anti-Spyware

Anti-virus and anti-spyware programs should be as common on your system as an Internet browser. We won’t advocate for particular programs, and we hope that you already have anti-virus of some kind on all of your devices (even Apple products).

Difficulty Level:  Varies by the brand. Generally easy.

Cost: Varies; there are free versions, but we recommend the “fully loaded” types.  Here is a full list for PCs.

External Hard Drive

The one sure-fire method of ransomware prevention.  You buy an external hard drive that houses a copy of your data, as well as your client project data.  You could keep all your client data on this separate hard drive

Difficulty Level: Moderate.  External hard drives are simple to connect to your primary machine so you can copy files quickly and easily.  However, it may be inconvenient if, for extra security, you turned off your Internet connection while working on your client’s project (e.g. you may need to use the Internet for research).

Cost:  Varies.  A 1-terabyte drive usually runs $40-$100 depending on the brand and whether you are buying a hard disk drive or a solid state drive.

Cloud Backups

Dropbox is the most well-known data backup solution that is not housed on your hard drive.  Dropbox has 256-bit AES encryption. Dropbox claims that you can restore data to before the malware took effect, but you’d still lose the most current version of your file(s).

Difficulty Level:  Easy.

Cost:  Dropbox Pro costs $99/year or $9.99/month.

Password Managers

Ah yes, the dreaded discussion of passwords.  Using the same passwords on multiple sites is not recommended, but coming up with dozens (if not hundreds) of passwords can be impossible to track.  Password managers like 1Password and Roboform can help to make this easier.

Difficulty Level:  Easy.  Install them on your machine, and start collecting passwords.  Every time you sign up for a new website, the passwords will be automatically saved.  You can also choose “everywhere” options that reside in the cloud and can be used on more than one machine.

Cost:  $20 and up.

For Advanced Users

If you are really worried about ransomware and want to be on the cutting edge of defense, you can try a couple of solutions.

Turn Off Adobe Flash

Flash is a vulnerable deployment vehicle for ransomware, and turning it off gives more power to consumers. Once disabled, you have the power to activate Flash for in-browser applications that use it.

Firefox

Locate the three vertical bars at the top of your browser, choose “Add-Ons,” the Plugins.  Scroll down to Shockwave Flash and choose, “Ask to Activate.”  If there is any malware hiding as a “malvertisement,” then this should help neutralize the threat.

Chrome

Go to the URL bar and type “about:plugins.” Locate “Adobe Flash Player” and choose “Disable.”

Safari

Choose “Safari” in the menu bar, then “Preferences,” and then “Security.”  Click on the Website Settings” button next to “Allow Plugins,” then select “Adobe Flash Player,” and “Block” for the option, “when visiting other websites” in the menu that appears.

Beta Testing

BleepingComputer offers some recent anti-ransomware downloads that are in the “beta testing” stage that either stop ransomware scripts from running or export encrypted files.  These options are currently free.

Script Blocking Add-Ons

You can download a free Javascript blocker (such as NoScript on Firefox) that blocks scripts (Javascript and Silverlight) that can be exploited by hackers. The installation of the add-on is seamless, but you’ll find that a lot of sites use Javascript, so you will spend time “white-listing” sites that you trust.  It can also make some websites non-responsive, so only choose this option if you are willing to deal with the hassle of a layered defense.

We hope we allowed you to harden your defenses and think about cybersecurity and your clients’ data in a strategic way. How do you protect yourself against ransomware and other cyber maladies? Please add your suggestions in the comments below.

Content Strategy and The Force Awakens

The “content is king” debate (as I understand it) pits those who believe quality content should rule against those who believe any content is good as long as it brings in advertising bucks. The debate played out like a battle between the dark and light sides of the Force from the Star Wars saga. It’s appropriate that the deluge of articles about the latest Star Wars film, The Force Awakens, demonstrates this content conflict.

It’s a Star Wars heavy week, with the release of The Force Awakens on home media and the teaser trailer for Rogue One. I think it’s okay to talk about The Force Awakens’ plot points, but if you’ve been waiting to see the film from the comfort of your couch, assume major spoilers below.

If you’re a Star Wars fan like me, you were probably awaiting the seventh installment in the series with a mix of excitement and trepidation. After its release, the film, unsurprisingly, became a phenomenon in a short amount of time (I loved the film, but the reasons why are a topic for another venue). As I noted above, lots of articles speculated on a host of plot points came out at the same time.

Fans really wanted to discuss the parentage of the film’s protagonist, Rey (Daisy Ridley). The Force Awakens leaves the identity of Rey’s parents ambiguous. That didn’t stop movie news sites like Cinema Blend, Pop Sugar, Movie Pilot, Collider, The Mary Sue, and more, from running stories on every theory (valid and crackpot) from Reddit or YouTube. One video theorized that Rey is Anakin Skywalker reincarnated.

There were rays of hope, such as thoughtful long-form articles like Tor.com’s “Hey, Star Wars: Episode VIII—Don’t Make Rey a Skywalker.” (Which I disagree with, by the way, but that’s the beauty of thoughtful long-form content. It engages you.)

It doesn’t take an experienced marketer to know that so many people were hungry to know more, more, more. By the end of the first week, though, I was put off by the clickbait headlines. There were articles with titles like, “This Theory About Rey Confirmed!” but the content was just some kid’s opinion that went viral. Running anything with the words, “Rey,” “Skywalker,” or “Snoke” put eyeballs on sites, generating “forceful” streams of revenue (sorry).

The articles that pretended to be long-form and descriptive articles were just empty calories. As long as people kept searching for news or discussion points, the websites kept churning out content. Did I just describe your company’s content marketing strategy? Dark side adherents like Kylo Ren would applaud such brute force actions, but I think following Maz Kanata’s advice about letting the Force flow through you (which gives Rey the strength to actually defeat the overconfident Ren) is a better strategy.

Here’s some basic content strategy tips to think about … cribbed from the entire Star Wars saga:

Be mindful

Do you have research on your customers? Be like a Jedi Master and center yourself with market research. This is the foundation for your content strategy and should remain your touchstone as you create campaigns.

Use your instincts

What’s the best way to reach your audience? Webinars, infographics, your blog, or social media? A mix? Channel the resourceful Rey as she assembled the perfect tools that allowed her to find hidden treasures on Jakku.

Track and follow up

It goes without saying that you should check your analytics and see what gets the most response. Be a tenacious bounty hunter like Boba Fett and isolate your top content performers. So-called vanity metrics are only useless if you ignore what catches your audience’s attention, and if you keep hammering the clickbait. Your audience wants substance. If your content converts, of course, then you know you have secured your prize. It’s up to you to enshrine it in carbonite.

Be nimble

Don’t be afraid to augment certain aspects of your strategy and ditch other areas that aren’t working. Yoda danced all over Count Dooku’s face when the latter tried to engage him in a “Force contest” in Attack of the Clones. Do the same with your non-starters.

The executives believe that releasing a Star Wars film each year will keep the fan base happy and engaged; will they score a win each time? Probably not. But they understand the most important aspect of a content strategy:  their fans discuss, debate, and serve as unpaid brand ambassadors. And that’s why the Force is with them.

Finding Writers to Rebrand Your Business

A business “rebrand” is the most challenging and rewarding inbound query a freelance copywriter can receive. I’ve owned my freelance writing and editing consultancy for five years, and the Finding Writers To Rebrand Your Businesschanges to how businesses market themselves has been nothing short of extraordinary. In the past year, I’ve been approached by three large enterprises to help them update their messaging and assess the effectiveness of their customer-facing marketing materials.

Many larger businesses that never had an in-house writer before (or even used freelance writers) has seen the value of quality content (Moz’s Rand Fishkin calls it 10X content). This is the content that sparks curiosity and is shared multiple times.

The cobwebs from the 2008 financial crisis are shaking loose, and businesses are moving beyond saddling their existing employees with tasks like content creation. And they see the value in the results.

So why the shift?

A big reason, in my opinion, is the sea change in how companies view marketing (and branding) itself.

Former idea: We’ve always done business this way. It’s not broken, so it doesn’t need fixing.

Newer idea: Innovation requires strategic action (e.g. hiring writers and designers to communicate).

Many companies understand the importance of content marketing in all its forms (blog posts, whitepapers, infographics, videos, and quizzes). Sometimes they are just unsure how to find the best content creators, and sometimes they unsure how to measure results.

“Best” is a loaded word, and it’s going to mean different things depending on a company’s needs. Some business owners or marketing managers believe the “best writer” is someone who has worked in their particular service or industry before. Others think someone is the best if s/he learns quickly and works with minimal supervision.

The types of projects also vary. A company at the start of a rebrand may just want a writer to work on website content and some internal-facing pieces. Blog posts, e-mail marketing campaigns, and whitepapers may come later.

This leave writers in a surprisingly strong position. If you’ve been eager to learn about a new industry, then this is the perfect time to make inquiries. (There are multiple posts on the Copywriter Conclave of Portland’s website to help teach you prospecting tactics.)

Even if a company is seeking an all-in-one solution (web design/content/graphic design), writers are vital. You can demonstrate past projects where you worked with a web or graphic designer. You can pitch yourself to the agency handling the design work. Or you can take a pass if that’s too many moving parts. There will always be companies seeking qualified writers to help them rebrand.

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Did you find this article helpful? If you’re a new copywriter, I’m available for coaching. If you’re a business (especially at the start or the middle of a rebrand), please feel free to get in touch at the Enlighten Writing website.  I’m here to help!

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