Tag: Portland

Are You a Copywriter or a Content Strategist?

are you a copywriter or a content strategist?

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions.  I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.”

I get it.  “Copy” is a journalism term and one that evokes smoky newsrooms and clattering typewriters. And when you talk about “copywriting,” people think you’re talking about patents and intellectual property, e.g. copyrights.  (I help educate my editing clients about copyrights, but that’s a different subject.)  My friend mentioned there was a similar distinction being made between “socially responsible investing” and “impact investing.”

Earlier this month, the Copywriter Conclave of Portland held a lively discussion about what we call ourselves (and a necessary discussion since “copywriter” is such an important part of the Conclave’s branding).  There was speculation that content strategists are different because some are responsible for managing data sets and keeping track of a company’s content libraries.  Some content strategists are also responsible for creating directions for a brand or a product line.  We all agreed that content strategist sounded sexier than copywriter.

I include the title content strategist on my marketing materials (including my website), but I list my role as writer first.  I believe writing is a strategic activity.  Many may feel writers are passive creators.  Writers implement, but strategy is created by someone else.

That’s not me.  It’s true that when I started writing professionally in Portland, I took direction from my bosses.  But within two months, my overwhelmed direct boss was unable to give me much content direction.  So I started running comps and creating product descriptions based on what the customer would like.  I didn’t always get it right, but I was also the in-house editor, so I was able to adjust during the revision process.  It made me a more proactive writer, and I tried to encourage strategic writing when I moved into a managerial role.  The key here is that the strategy and writing were interwoven in my approach.

Today, as the owner of my own content-focused business, I’ve extended that process even further, starting with the proposal phase:

  • Determine the initial “power content” (book, e-book, website, and so on)
  • Create a consultation strategy based on client comfort (phone/e-mail/in-person/Skype)
  • Build a deadline schedule
  • Offer regular content (preferably evergreen) that solidifies their reputation or allows them to reach a goal (through blog posts and whitepapers)

Information-rich content is being touted as search-engine friendly now, but it was a survival strategy for me in the beginning of my business. I want my clients to know I’m invested in their prosperity. When prospects hire me, they get the benefit of my entire experience … strategy, editing, consulting, the whole thing.

But I am a writer first.

If you own a business, what sounds better to you … a writer or content strategist?   If you’re a fellow content creator, what do you call yourself?

(This post originally appeared at Enlighten Writing.)

Untangle Your Freelancing Money Knots

The Copywriter Conclave of Portland will host its first event of 2015 on Thursday, February 5th at Forge Portland.  The event features Shell Tain, a veteran life coach and money knot “untangler.”

Untangle Your Freelancing Money Knots

Shell Tain

The event is designed for Portland freelancers and business owners, helping to untangle the “money knots” we find ourselves in.  Some examples would include what to charge prospects (or even regular clients), how to negotiate more effectively, and how to avoid the feast/famine work cycle.

Below is a brief Q&A with CCPDX President Amber James on why Shell Tain’s event is sponsored by CCPDX.

What led to requesting Shell Tain as the presenter for CCPDX’s first event of 2015?

A while back I asked our members to share ideas for event speakers. Member Sheila Ashdown knew of Shell Tain and recommended her. Considering the work Shell does (helping people live better lives by unpacking and overcoming their hang-ups around money), she’s a perfect speaker for the Conclave and for all the self-employed professionals in Portland.

What “money knots” do you notice freelancers running into?

There are only a few, but they’re biggies: the ability to set competitive rates and stick to them, giving yourself a well-deserved raise, and negotiating contracts with confidence. For the most part, we’ve been trained to be very polite and accommodating, to not fight over money or push back too hard when someone want to pay us less. That’s a bad habit for a self-employed professional because if you don’t get paid, [your business] can’t thrive.

How do you think this event can help the freelance community in Portland?

This event will do two primary things:

1) Give freelancers permission to question their money habits and thoughts around money; and

2) Make them aware of Shell, and the services and advice she has to offer the community. Portland has a wealth of freelance resources and educational professionals ready to assist. Shell is one of them, and I’m extremely excited to learn from her.

 —

Want to meet Shell Tain, The Untangler?

Register here for the event

5:30-7:30 p.m. on Thursday, February 5th

Free food and libations

Easy access to bike racks and nearby parking lots and garages

Happy Holidays!

The Copywriter Conclave of Portland bhappy holidayslog wishes you “happy holidays!” and hopes freelancers, business owners, organizations, and magical elves all have a safe and happy new year.  We have some cool stuff cooking for 2015, so watch this space for more details!