Recently, I received a client referral for a small, yet mighty copyediting project. The client needed me to copyedit three case studies and a bid letter. Seemed like a quick-turn project that could be fun, so I said yes. What I didn’t realize was that it would blow my mind a little. The case studies weren’t the case studies I’m used to dealing with. They were 300 words long or less! (I know, right?! Take a second to recover.) This revelation was so mind-blowing because my colleague, Mike Russell, challenged me and a few others to write case studies for ourselves as freelance copywriters. We all kind of hemmed and hawed and never did it, but now, seeing the wonder of the 300-word case study, I’m totally going to do it!
The Wonder of the 300-Word Case Study
Because my client, Sev of The Data Scout, has posted the wonder-full case studies on their website, I will share them with you. I recommend you read them and get an idea of how you could write your own case study similarly.
When I complimented Sev on how cool the 300-word case study idea is, Sev said:
The purpose of these studies is to give prospective clients a clear, concise idea of work I’ve done and value I can add.
Totally. Boiled down to its essence, that is the role of the case study. Why, then, do we make them so long and complex if we can make them so short and simple? Good question. I suppose it depends on industry standards around case studies, how much information you/the client wants to include, and what you/the client think a case study should be.
As writers, we know it often takes longer to write short pieces than it does to write long pieces. In shorter pieces your words have to be immediately impactful, exact, nothing wasted. Longer pieces can start slower, have some fluff, and include the kitchen sink. It’s pretty subjective.
The point of this post is to inform you that there’s another way to do case studies. If you’re like me and thought they had to be long, dramatic, and filled with professional photography and diagrams, I hope you feel relief and empowerment now knowing that you can create 300-word case study wonders. For yourself AND your clients! Whoa…Did that just blow your mind too?