Value. Our friends at Merriam-Webster note that “value” can mean utility or importance; a fair return on goods or services; and something intrinsically desirable. Too often, it has come to mean a code word for “cheap.” Well, I don’t know about you, but I’m done with that. Whether we call ourselves content strategists, copywriters, editors, or consultants, our value as freelance content creators is ripe for a redefinition.
Our worth is not tied to a dollar sign or how much of our abilities we will sell cheaply. It’s not something that can be bought and sold. Value is something you work hard to provide, and it’s based on data that can be measured and verified. Seven years of experience. Twenty pieces of content. Testimonials. Open rates. Prospect conversions. Clients who say they are so happy they found you.
The Conclave has an agenda for 2015. It is about redefining value. To our clients and prospects (in Portland and beyond), it is to educate them on the value of our words and ideas.
For you, our members and prospective members, it is how we can be of service to you. The Conclave exists to share ideas, support each other, and have fun.
Here’s what we plan to do over the next several months:
- Event with “financial untangler” Shell Tain on February 5th at Forge Portland.
- Spring event with branding expert Lynette Xanders.
- Private forum for our members.
- Speakers with expertise at the freelance life.
- Blog posts at least twice a month.
- A few surprises up our sleeves…
2015 is shaping up to be an awesome year, so stay tuned. And maintain your own personal and professional values.
P.S. Regarding image attribution for our blog posts; the last few have included images from Pixabay.com which provides images available in the public domain under the Creative Commons Deed CC0. We will always provide image attribution if the image creator desires it.